About the Journal

The Suffa University Journal of Business Management (SUJBM), with ISSN (print): 3078-2554 and ISSN (online): 3078-2562, is a biannual, research-driven publication committed to promoting scholarly knowledge and innovative practices across various fields within business and management. It is published by the Department of Management Sciences at DHA Suffa University.

SUJBM aims to foster intellectual growth by providing a robust platform for researchers, academicians, and practitioners to share their contributions and ideas. Through its commitment to interdisciplinary exploration, SUJBM seeks to bridge gaps between various business disciplines, such as Finance, Marketing, Human Resource Management, Organizational Behavior, Entrepreneurship, Supply Chain Management, Strategic Management, and Business Ethics, along with their practical applications. The journal encourages collaboration and knowledge exchange to address contemporary business challenges.

Vision

Our vision is to become a cornerstone for intellectual growth, fostering collaboration among researchers, practitioners, and educators while enabling the global transfer of knowledge.

By empowering the academic community and fostering a culture of research excellence, SUJBM aspires to achieve global recognition as a leading journal in business and management research, contributing to industry and academic advancements.

Mission

The journal’s mission is to empower students, professionals, and researchers by providing opportunities to disseminate their work to a broad audience. SUJBM emphasizes the development of critical skills in research, leadership, and knowledge dissemination, helping its community contribute meaningfully to the academic and professional spheres. We invite you to join us in this endeavor to enrich the field of business management through groundbreaking research and collaboration.

Scope

SUJBM encompasses a broad range of business and management disciplines and interdisciplinary approaches. The journal publishes high-quality research on topics such as corporate governance, business strategy, financial management, marketing analytics, leadership, innovation, and emerging business trends. It also welcomes studies at the intersection of business with technology, sustainability, ethics, and global markets. By addressing diverse areas of interest, SUJBM aims to foster academic and industry-oriented research that has practical implications.

Aim

SUJBM aims to identify, explore, and nurture intellectual contributions in the field of business management by promoting high-caliber research and providing a platform for its dissemination. Focusing on interdisciplinary approaches, the journal seeks to inspire innovation and knowledge-sharing that addresses pressing business and societal challenges.

It facilitates the exchange of ideas that advance the understanding and application of business and management principles in both academic and practical settings, contributing to the global body of knowledge in the field.